By Scott Soshnick, Published: July 17
July 18 (Bloomberg) -- Jeremy Lin’s marketing potential is best cultivated by the Houston Rockets, whose experience with Chinese center Yao Ming has them better positioned and prepared than any other National Basketball Association team to reap a financial windfall from Asia.
"… as we all know, the majority of fans are white America. If you just had a couple of white guys in there [in the NBA], you might get them a little excited."
Mike Vaccaro in the New York Post hyperventilated about "logic-challenged hayseeds like Larry Bird espousing his own strange brand of sociology."
Other outlets printed stories entitled "Bird's comments leave us at a loss," "When it comes to race, best to shut up," and "Bird comes off looking like bigot."