One reason cell phones are so popular around the world is because, unlike old-fashioned land line technology, they don't require the kind of disinterested organizational ability that Northwest Europeans and Northeast Asians have but that almost nobody else displays. Land-lines tend toward being a natural monopoly -- it's silly to string multiple phone lines into your house to choose among competitors -- so phone companies used to be either government agencies or regulated monopolies. And that meant that most of the world had bad phone service. It wasn't just the Third World -- Italy was notorious for the years you had to wait to get hooked up. Italians are terrific at small scale businesses that react instantly to the latest fashions, but their big bureaucracies are disastrous.
In contrast, cell phones aren't natural monopolies, so they thrive in less civic-minded cultures. The most extreme example was Somalia during the recent decade and a half when it didn't have any central government at all, but it had lots of prospering cell phone providers. (There are costs to anarchy, though -- one Somalian cell phone company I read about had 800 employees, 500 to do the work, 300 to carry guns to protect them.)
The point is that most of the world is a little closer to Somalia than to Sweden when it comes to the civic virtues, so products that don't require large scale cooperation and disinterested diligence will thrive more than those that do.