Beverly Hills has become increasingly Persian (Iranian immigrant) over the last 30 years (40% of public school students in this ritziest of all suburbs are Persians), while remaining highly Jewish. How? Because a large fraction of the Persian immigrants are Jews, which seems highly contradictory to most of us, but apparently doesn't to the Jewish Persians. I was talking recently to a witty man standing outside a snazzy Jewish wedding presided over by a rabbi. He had stepped out to calm his colicky infant daughter, and had lots of amusing jokes to make about "Persian weddings," which indeed do look a bit like that instantly-famous "South Park" parody of "300," in which the patrons of the Les Bos bar fight to defend their lesbian bar from being acquired and turned into a Persian nightclub by designer sunglasses-wearing Persians armed with gold curtain rods and other stuff "only a Persian would think was cool."
I was struck that they self-identified as Persians rather than Jews, even though there are lots of advantages in Southern California to being considered Jewish rather than Iranian.
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